Graduate Bulletin
Marketing, M.S.
FOX SCHOOL OF BUSINESS AND MANAGEMENT
Admission Requirements and Deadlines
Application Deadline:
Fall:
- December 10 - Early Decision
- March 1 - International Application Deadline
- May 31 - Domestic Application Deadline
- June 30 - Late Deadline
Spring: October 30 Applications are processed as they are received throughout the year.
APPLY ONLINE to this graduate program.
Letters of Reference:
Number Required: 2
From Whom: Letters of recommendation should be obtained from college/university faculty members familiar with academic competence and/or an immediate work supervisor.
Coursework Required for Admission Consideration:
Students that do not hold an undergraduate business degree may be advised to take general business courses as part of their elective sequence.
Bachelor's Degree in Discipline/Related Discipline:
A baccalaureate degree, preferably in business, is required.
Statement of Goals:
Two essays are required, one each on:
- Leadership: Please describe an incident from your personal experiences that typifies your definition of leadership. Specifically address ethics, diversity, collaboration, and motivation.
- Goals: Describe how you would expect to change over the course of the program. What personal and professional values and skills do you hope to acquire beyond academic content? How will obtaining the degree help you achieve your career goals?
Standardized Test Scores:
The GMAT/GRE is required.
Minimum TOEFL score needed to be accepted: 100 iBT or 600 PBT. Applicants may substitute the IELTS for the TOEFL with a comparable minimum score of 7.5.
Resume:
A resume is required.
Transfer Credit:
Upper-level graduate credits from an AACSB-accredited graduate business program, but not previously applied to a conferred degree, may be transferred into the M.S. program. The credits must be part of the required degree program at Temple University. To be transferred, the grade must be a "B" or better. The Admissions Committee makes recommendations for transferring credits to the department chair. The maximum number of credits a student may transfer is 6.
Program Requirements
General Program Requirements:
Number of Didactic Credits Required Beyond the Baccalaureate: 30
Required Courses:
PREREQUISITE COURSES FOR BOTH TRACKS (0-9 credits):
MIS 5001: Information Technology Management
MKTG 5001: Marketing Management/Strategy
STAT 5001: Quantitative Methods for Business
MARKETING COMMUNICATION TRACK:
Marketing Requirements (12 credits):
MKTG 5101: Consumer and Buyer Behavior
MKTG 5102: Marketing Communications
MKTG 5103: Marketing Research: Techniques and Application
MKTG 5104: Managerial Decision Strategies in Marketing
Related-Discipline Requirements (15 credits, including up to 6 credits* from outside Fox):
BTMM 5041*: Communication Content and Behavior
JRN 5005*: Communication Law
MIS 5112: Design and Innovation in an I-Pod World
MKTG 5105: Electronic Commerce
MKTG 5107: Product Management
MKTG 51XX: Interactive Marketing (1.5 credits)
MKTG 5502: International Marketing Management
MSOM 5001: Operations Management
STRC 8102*: Legal Issues in Communication Management
STRC 8104*: Leadership in Communication Management
* Other courses considered with prior approval from the faculty advisor.
Field Research Project (3 credits):
MKTG 5182: Independent Study
MARKETING RESEARCH TRACK:
Marketing Requirements (12 credits):
MKTG 5101: Consumer and Buyer Behavior
MKTG 5103: Marketing Research: Techniques and Application
MKTG 5104: Managerial Decision Strategies in Marketing
MKTG 5182: Independent Study
Related-Discipline Requirements (3 credits; select one course):
MKTG 5102: Marketing Communications
MKTG 5105: Electronic Commerce
MIS 5101: Business Intelligence
MIS 5108: Digital Business Strategy
MSOM 5001: Operations Management
Methodology Requirements (6 credits; select two courses):
AOD 5540: Special Topics: Personnel and Organizational Research Analysis
EPSY 8627: Introduction to Research Design
EPSY 8629: Test Construction and Validation
STAT 8103: Sampling Theory
STAT 8107: Design of Experiments I
STAT 8111: Survey Techniques for Business Applications
Other courses considered with prior approval from the faculty advisor.
Statistics Requirements (9 credits; select three courses):
PSY 8031: Survey of Multivariate Techniques
PSY 8041: Factor Analysis and Scaling
PSY 8051: Focused Analysis of Research Data
STAT 8001: Probability and Statistical Theory I
STAT 8003: Statistical Methods I
STAT 8004: Statistical Methods II
STAT 8105: Time Series Analysis I
STAT 8109: Regression, Time Series, and Forecasting for Business Applications
STAT 8111: Survey Techniques for Business Applications
Other courses considered with prior approval from the faculty advisor.
Internship: No internship is required.
Language Examination: No language examination is required.
Contacts
Program Contact Information:
www.fox.temple.edu/cms_academics/specialized-masters-program/concentrations/marketing/
Department Information:Fox School of Business and Management
1801 Liacouras Walk
701 Alter Hall (006-22)
Philadelphia, PA 19122
foxinfo@temple.edu
215-204-5890
215-204-7678
215-204-1632 (fax)
Department Contacts:
Academic Director:
James Hunt
hunt@temple.edu
215-204-1620
Specialized Master’s Programs Coordinator:
Jason Gasper-Hulvat
Associate Director for Specialized Master’s Programs
jasongh@temple.edu
215-204-8732
Graduate Chairperson:
Richard Lancioni
richard.lancioni@temple.edu
215-204-8885
About the Program
The Fox School of Business and Management offers M.S. programs through which students acquire in-depth knowledge of one business discipline. These programs are ideally suited for the business professional who wishes to develop advanced mastery of one business specialization. Our approach to graduate education helps develop practical expertise through case analyses and presentations, interaction with business practitioners, and team projects. The Fox School prepares students to step immediately into key management roles in highly specialized fields. The Fox School is the region's second largest business graduate school with over 1,300 students studying in 35 graduate business areas of concentration.
Time Limit for Degree Completion: 6 years
Campus Location:
Center City, Fort Washington
Required business core and advanced managerial perspectives courses are offered in a rotation cycle at the Center City and Fort Washington campuses. A selection of upper-level courses is offered at the Center City and Main campuses each semester. Courses may also be offered online.
Full-Time/Part-Time Status:
Students are required to complete the degree program through classes offered after 4:30 p.m. Students are also able to complete the degree program on a part-time basis (8 credit hours or less per semester).
Department Information:
Fox School of Business and Management
1801 Liacouras Walk
701 Alter Hall (006-22)
Philadelphia, PA 19122
foxinfo@temple.edu
215-204-5890
215-204-7678
215-204-1632 (fax)
Interdisciplinary Study:
Not applicable.
Affiliation(s):
Research is supported by the Fox School of Business and Management's Advanta Center for Research in Financial Institutions, the Biostatistics Research Center, the Center for Competitive Government, the Center for Healthcare Research and Management, the Center for Neural Decision Making, the Irwin L. Gross eBusiness Institute, the Innovation and Entrepreneurship Institute, the Institute of Global Management Studies, and the Small Business Development Center. Research interests of the Fox School faculty are also supported by numerous centers and institutes throughout Temple University.
Ranking:
The Fox School of Business and Management is highly ranked. Current ranking information may be viewed at the following website: http://www.fox.temple.edu/cms_about-fox/rankings/.
Accreditation:
All Fox School of Business and Management graduate business programs are accredited by the Association to Advance Collegiate Schools of Business International (AACSB International), the association for management education.
Areas of Specialization:
The M.S. in Marketing offers two tracks for specialized study: Marketing Communication and Marketing Research.
Job Placement:
Graduates of the Fox School of Business and Management obtain jobs in computer/information technology; consulting; consumer products and services; energy/utilities; financial services/banking; government; healthcare; industrial products and services; manufacturing; pharmaceuticals; telecommunications; and tourism/transportation.
Non-Matriculated Student Policy:
Students with an undergraduate GPA of 3.0 or higher may be allowed to take classes under non-matriculated status. Non-matriculated students may take a maximum of 9 credit hours. Any additional courses require the student to be matriculated in a program.
Financing Opportunities
The Fox School of Business and Management has a limited number of graduate externships for assignments in academic and administrative departments. Work assignments are generally administrative in nature and may include word and data processing. An extern provides up to 20 hours of service per week. Students are required to submit applications directly to the department in which they wish to be appointed.
Updated 10.17.12
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