Graduate Bulletin

Marketing, M.S.

Concentration: Marketing Management

FOX SCHOOL OF BUSINESS AND MANAGEMENT

Admission Requirements and Deadlines

Application Deadline:

Fall: March 15                               [December 15 for international applicants]

Spring: September 30                          [August 1 for international applicants]

Completed applications are processed throughout the year as they are received. International students who miss the December 15 deadline are required to submit to Temple University an evaluation of their transcript by an approved educational evaluation firm.

Letters of Reference:

Number Required: 2

From Whom: Letters of recommendation should be obtained from college/university faculty members familiar with academic competence and/or an immediate work supervisor.

Coursework Required for Admission Consideration:

Three tracks are available in the Master of Science in Marketing Program. Students in all three tracks require the foundation courses, which include ACCT 500: Financial and Managerial Accounting; ECON 500: Managerial Economics; FIN 500: Financial Analysis and Strategy; MKTG 500: Marketing Management Strategy; MSOM 500: Operations Management; and STAT 500: Quantitative Business Methods. These courses may be waived by the program advisor based on appropriate past coursework. Students in all three tracks also complete a Field Research Project.

Bachelor's Degree in Discipline/Related Discipline:

No.

Statement of Goals:

Applicants for the M.S. program are expected to submit a Statement of Goals that describes future goals in specific terms. Applicants should avoid use of generalizations or blanket statements. The Statement of Goals should address how the M.S. will assist in achieving the applicant's goals.

Standardized Test Scores:

The GRE/GMAT is required. Quantitative and verbal scores on the GRE should be in the 50th percentile or above. Scores under 500 on the GMAT are not considered for the M.S. program.

Minimum TOEFL score or range of scores needed to be accepted: 575 paper-based, 230 computer-based, or 88 internet-based.  Any student admitted with a TOEFL score below 600 on the paper-based, 250 on the computer-based, or 100 on the internet-based examination must pass an English skills course during the first semester of enrollment at Temple University.  Those having taken the paper-based or computer-based test have the additional option of testing out of the English course by taking and passing the SPEAK test at Temple.

Resume:

A resume is required.

Transfer Credit:

Upper-level graduate credits from an accredited graduate business program may be transferred into the M.S. program. The credits must be part of the required degree program at Temple University. To be transferred, the grade must be a "B" or better. The Admissions Committee makes recommendations for transferring credits to the department chair. The maximum number of credits a student may transfer is 6.

Program Requirements

General Program Requirements:

Number of Didactic Credits Required Beyond the Baccalaureate: 30

Required Courses:

The M.S. program in Marketing Management seeks to train students to develop and implement marketing strategic plans and programs. To meet this objective, students must develop an understanding of: (1) the practice of marketing management and the role of marketing in the firm; (2) principles of marketing strategy planning and development, with particular emphasis on middle-level strategic management issues (product development and management, pricing, promotion, sales, and distribution and logistics); and (3) quantitative support available for strategic marketing planning. Furthermore, students must demonstrate proficiency in the written and oral communication of plans and programs. The program offered by the Fox School is appropriate for students who want to work in strategic marketing planning and related areas (e.g., sales management, brand management, and product/product line management) for a large-scale corporation, a small business, a start-up company, or an agency or consulting house.

Marketing Requirements:

MKTG 502: Consumer and Buyer Behavior OR MKTG 503: Marketing Communications

MKTG 505: Marketing Research

MKTG 506: Marketing Strategy

MKTG 514: International Marketing

MKTG 557: Electronic Commerce

MKTG 575: Product Management

Related-Discipline Requirements (Select Three):

BA 505: Entrepreneurship

BA 950: Policy Formulation and Administration

FIN 511: Asset Management

GSM 505: Foundations of Strategic Management

GSM 515: Management of Technology and Innovation

GSM 525: Operations of the Multinational Firm

GSM 535: Industry Competitive Analysis

Internship: No internship is required.

Language Examination: No language examination is required.

Culminating Events:

Consulting Project:

The student is required to apply knowledge in the context of a consulting project for a client (nonprofit or not-for-profit organization). Students will engage the client, frame the project, and produce an actionable marketing plan. No formal defense is necessary. The program coordinator will evaluate the project along with any faculty the coordinator deems necessary.

Contacts

Program Contact Information:

www.sbm.temple.edu/dept/marketing/index.html

Department Information:

Fox School of Business and Management
LL5 Speakman Hall
1810 North 13th Street
Philadelphia, PA 19122
richard.lancioni@temple.edu
215-204-8885

Department Contacts:

Admissions:

Natale Butto

Director of Graduate Admissions
masters@sbm.temple.edu
215-204-8732

215-204-5890

Program Coordinator:

Professor James Hunt
jmhunt@sbm.temple.edu

215-204-1620

Graduate Chairperson:

Professor Richard Lancioni
richard.lancioni@temple.edu
215-204-8885

Chairperson:

Robert Bonner

Assistant Dean
robert.bonner@temple.edu
215-204-7678

About the Program

The Fox School of Business and Management offers M.S. programs through which students acquire in-depth knowledge of one business discipline. These programs are ideally suited for the business professional who wishes to develop advanced mastery of one business specialization. Our approach to graduate education helps develop practical expertise through case analyses and presentations, interaction with business practitioners, and team projects. The Fox School prepares students to step immediately into key management roles in highly specialized fields. The Fox School is the region's second largest business graduate school with over 1,300 students studying in 35 graduate business areas of concentration.

Time Limit for Degree Completion:  6 years

Campus Location:

Center City, Fort Washington

The business foundation and advanced management classes are offered at both campuses throughout the year but not necessarily in the same semester. Upper-level courses are not offered at all campuses. Courses are also offered online.

Full-Time/Part-Time Status:

Students are able to complete the degree program through classes offered after 4:30 p.m.  Students are also able to complete the degree program on a part-time basis (8 credit hours or less per semester).

Department Information:

Fox School of Business and Management

LL5 Speakman Hall

1810 North 13th Street

Philadelphia, PA 19122

richard.lancioni@temple.edu

215-204-8885

Interdisciplinary Study:

Not applicable.

Affiliation(s):

Research is supported by the Fox School of Business and Management's Advanta Center for Financial Services Studies, the Center for e-Marketing, the Center for Healthcare Research and Management, the Ethics Resource Center, the Irwin L. Gross eBusiness Institute, the Innovation and Entrepreneurship Institute, the Institute of Global Management Studies, the Safeguard Scientific Center for Economics Education, and the Small Business Development Center. Research interests of the Fox School faculty are also supported by numerous centers and institutes throughout Temple University.  The Marketing Department's faculty conduct research in chaos theory, e-commerce, and product management.

Study Abroad:

The Fox School offers graduate-level courses during the summer at its Rome, Italy campus.

Ranking:

The Fox School of Business and Management is currently ranked in the top 75 business schools by Forbes and in the top 50 programs for our Executive M.B.A. The Fox School has also been ranked 14th for technology M.B.A. programs by Computerworld and holds a specialty ranking of 26th in the nation for healthcare management programs. The Fox School has been recognized for research in numerous departments and is in the top 1% of citings of university research.

Accreditation:

All Fox School of Business and Management graduate business programs are accredited by the Association to Advance Collegiate Schools of Business International (AACSB International), the association for management education.

Areas of Specialization:

To gain mastery, students complete a minimum of ten advanced level courses (500 level or above) beyond either the prerequisites or foundation curricula.

Job Placement:

Graduates of the Fox School of Business and Management obtain jobs in computer/information technology; consulting; consumer products and services; energy/utilities; financial services/banking; government; healthcare; industrial products and services; manufacturing; pharmaceuticals; telecommunications; and tourism/transportation.

Licensure:

Not applicable.

Non-Degree Student Policy:

Students with an undergraduate GPA of 3.0 or above may take classes on a non-matriculated basis. Non-matriculated students can take a maximum of 9 credit hours. Any additional courses require the student to be matriculated in a program.

Financing Opportunities

The Fox School has a limited number of graduate externships for assignments in academic and administrative departments. Work assignments are generally administrative in nature and may include word and data processing. An extern provides up to 20 hours of service per week. Students are required to submit applications directly to the department in which they wish to be appointed.

Updated 1.4.06